Cookie Policy
This policy explains how Equilearn uses cookies and similar technologies when you visit our website. We want to be transparent about what data we collect through cookies and give you meaningful control over your preferences.
1. What Are Cookies?
Cookies are small text files placed on your device — computer, tablet, or mobile phone — when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to give website owners useful information about how their site is being used.
Similar technologies include web beacons (small graphic files), pixel tags, and local storage objects. This policy uses the term "cookies" to refer collectively to all of these technologies.
Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). They can be set by us ("first-party cookies") or by third-party services we use ("third-party cookies").
2. How We Use Cookies
Equilearn uses cookies on this website for several purposes:
- To ensure the website functions correctly and securely (essential cookies).
- To remember your preferences and settings between visits (preference cookies).
- To understand how visitors use our site so we can improve it (analytics cookies).
- To measure the effectiveness of our online marketing activities, where applicable (marketing cookies).
We do not use cookies to collect sensitive personal information such as financial data, health information, or government identification numbers. Our use of cookie data is consistent with our Privacy Policy.
3. Cookie Categories
We organise cookies into four categories based on their purpose. When you interact with our cookie consent banner, you can choose which categories to accept.
Essential Cookies
Strictly necessary for the website to function. These cannot be disabled and do not require consent. They include cookies that manage session state and security.
Preference Cookies
Remember your choices and settings — such as your cookie consent selection — so you do not need to re-enter them on subsequent visits.
Analytics Cookies
Help us understand how visitors interact with our website by collecting anonymised or aggregated information such as pages visited, time on site, and navigation paths.
Marketing Cookies
Used to measure the reach and effectiveness of online advertising campaigns. May be set by third-party advertising platforms if you have consented to their use.
4. Cookies We Use
The following table describes the specific cookies in use on this website. The list is periodically reviewed and updated.
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
cookieConsent |
Stores your cookie consent preferences so the consent banner does not re-appear on every visit. | 1 year | |
_ga |
Google Analytics — distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visits, sessions, and traffic data. | 2 years | |
_ga_* |
Google Analytics 4 — used to persist session state and enable event tracking across page views. | 2 years | |
_fbp |
Meta (Facebook) Pixel — used to deliver targeted advertising and measure campaign effectiveness on Facebook and Instagram properties. | 3 months | |
_uetsid |
Microsoft Advertising (Bing) — used to track conversions and retarget users based on website interactions via Microsoft's advertising network. | 1 day | |
_uetvid |
Microsoft Advertising (Bing) — identifies unique returning visitors for cross-session conversion measurement. | 13 months |
Cookies marked as "Analytics" or "Marketing" are only placed if you have consented to their respective category.
5. Third-Party Cookies
Some cookies on this website are set by third-party services that we use to help deliver and improve our website. These third parties have their own privacy and cookie policies, and we encourage you to review them:
- Google Analytics — policies.google.com/privacy
- Meta (Facebook) Pixel — facebook.com/privacy/policy
- Microsoft Advertising — privacy.microsoft.com
- Google Maps — policies.google.com/privacy (used on our contact page for the embedded map)
We review our third-party service providers periodically and update this list when changes occur. Third-party cookies are only placed with your consent where required.
6. Your Choices
When you first visit our website, a cookie consent banner will appear at the bottom of your screen. You may accept all cookie categories, reject non-essential cookies, or manage your preferences individually.
You can change your preferences at any time by clicking the "Manage Preferences" button in the sidebar of this page or by clearing your cookieConsent cookie from your browser settings and reloading the page.
Please note that rejecting analytics or marketing cookies will not affect your ability to use this website or access information about our programs.
7. Browser Controls
Most web browsers allow you to manage cookies through their settings. You can typically:
- View the cookies stored on your device.
- Delete individual cookies or all cookies from a site.
- Block cookies from specific sites or all sites.
- Configure your browser to alert you when a cookie is set.
Be aware that blocking or deleting certain cookies may affect the functionality of websites, including ours. The steps for managing cookies vary by browser; please consult your browser's help documentation for guidance.
Useful resources for browser-level cookie management:
8. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal that indicates to websites that a user does not wish to be tracked. There is currently no universal standard for how websites should respond to DNT signals. Our website does not currently alter its behaviour in response to DNT signals, but we honour the spirit of DNT by giving you clear, category-based control over cookies through our consent mechanism.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal obligations. The "Last updated" date at the top of this page indicates when the most recent changes were made.
Material changes will be communicated to enrolled participants by email where applicable, and will be visible through the updated content of this page. We encourage you to review this policy periodically.
10. Contact Us
If you have questions about how we use cookies or would like to make a request regarding your data, you are welcome to reach us through the following channels:
Equilearn
40 Jalan Kemaman, Bangsar Utama, 59000 Kuala Lumpur, Malaysia